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1 corporate trademark
Реклама: фирменный товарный знак -
2 corporate trademark
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3 trademark
1) товарный знак (прошедшее государственную регистрацию обозначение, обладающее способностью отличать товары или услуги одних юридических или физических лиц от товаров или услуг других юридических или физических лиц)2) маркировать товарным знаком; охранять товарным знаком•- trademark capable of distinguishing
- trademark lacking distinctiveness
- trademark perceived by smell
- trademark perceived by taste
- trademark perceived by touch
- trademark protected telle quelle
- trademark of intended commerce
- abstract trademark
- active trademark
- adopted trademark
- almost identical trademarks
- altered trademark
- amended trademark
- arbitrary trademark
- associated trademark
- bourgeois-realist trademark
- certification trademark
- circle trademark
- collective trademark
- combination trademarks
- combined trademarks
- commonly descriptive trademark
- computerized trademark
- conflicting trademark
- confusing trademark
- corporate trademark
- deceptive trademark
- defensive trademark
- descriptive trademark
- design trademark
- device trademark
- disclaimed trademark
- distinctive trademark
- famous trademark
- fanciful trademark
- federally-registred trademark
- figurative trademark
- figure trademark
- forged trademark
- generic trademark
- identical trademarks
- imitated trademark
- imitative trademark
- incontestable trademark
- infringed trademark
- international trademarks under the Madrid Agreement
- internationally uniform trademarks
- invented word trademark
- jointly owned trademark
- legitimate trademark
- letter trademark
- logo trademark
- monogram trademark
- national trademark
- national trademark under the TRT
- native trademark
- notorious trademark
- obsolete trademark
- official trademark
- old-fashioned trademark
- persuasive trademark
- pharmaceutical trademark
- pictorial trademark
- policing trademark
- presentation trademark
- printed trademark
- prospective trademark
- recognized trademark
- registered trademark
- rejuvenated trademark
- representation trademark
- resembling trademarks
- service trademark
- signature trademark
- similar trademarks
- sketchy trademark
- slogan trademark
- sonor trademark
- sophisticated trademark
- sound trademark
- static trademark
- strong trademark
- stylized trademark
- substantially identical trademarks
- suggestive trademark
- symbolic trademark
- technical trademark
- three-dimensional trademark
- twen trademark
- umbrella trademark
- uniform trademarks
- unregistered trademark
- used trademark
- vertically aligned trademark
- visual trademark
- weak trademark
- well-known trademark
- well-recognized trademark
- word trademark
- world-known trademark
- world-renowned trademark -
4 trademark
(™; T.M.; tm)марк., юр. товарний знак; торговий знак; торгова марка; фірмовий знак; фабрична марка; виробничий знакспецифічний знак у формі символу, графічного позначення фірми (logo), назви, букв, ескіза, заклику (slogan) і т. ін., що ототожнює його з певним продуктом (product), послугою (service¹) або організацією і тим відокремлює від продуктів конкурентів; ♦ торговий знак забезпечений правовим захистом, що дає власникові виключне право ним користуватись, а також є видом інтелектуальної власності (intellectualproperty) та належить до категорії нематеріальних активів (intangible assets); серед найбільш популярних торгових знаків: графічний знак Олімпіади, букви BMW — відома марка авто; назва Microsoft — специфічні комп'ютерні програмні засоби═════════■═════════abstract trademark абстрактний товарний знак; active trademark чинний товарний знак • використовуваний товарний знак; altered trademark змінений товарний знак • товарний знак із змінами; amended trademark змінений товарний знак • товарний знак із змінами; arbitrary trademark умовний товарний знак; associated trademarks об'єднані товарні знаки; circle trademark товарний знак у вигляді кола; collective trademark колективний товарний знак; combined trademark об'єднаний товарний знак; computerized trademark товарний знак покоління комп'ютерів; corporate trademark фірмовий товарний знак; descriptive trademark описовий товарний знак; distinctive trademark розпізнавальний товарний знак; famous trademark загальновідомий товарний знак; federally-registered trademark федеральний товарний знак; figurative trademark зображальний товарний знак; figure trademark цифровий товарний знак • зображальний товарний знак; forged trademark підроблений торговий знак • контрафактний товарний знак; imitated trademark імітоварний товарний знак; infringed trademark товарний знак, права якого порушені; international trademark міжнародний товарний знак; jointly owned trademark товарний знак спільного володіння; legitimate trademark товарний знак, що охороняється законом; letter trademark товарний знак у вигляді літер; monogram trademark товарний знак у вигляді монограми • знак-монограма; native trademark місцевий товарний знак; obsolete trademark застарілий товарний знак; official trademark офіційний товарний знак; old-fashioned trademark старомодний товарний знак; persuasive trademark переконливий товарний знак; pharmaceutical trademark товарний знак фармацевтичного виробу; pictorial trademark товарний знак у вигляді зображення; printed trademark друкований товарний знак; prospective trademark потенційний товарний знак; recognized trademark визнаний товарний знак; registered trademark зареєстрований товарний знак; service trademark товарний знак послуги; signature trademark товарний знак у вигляді підпису; similar trademarks подібні товарні знаки; sketchy trademark контурний товарний знак; sophisticated trademark ускладнений товарний знак; sound trademark звуковий товарний знак; strong trademark ефективний товарний знак; stylized trademark стилізований товарний знак; symbolic trademark товарний знак із використанням символу; technical trademark технічний товарний знак; three-dimentional trademark об'ємний товарний знак; two-dimensional trademark двовимірний товарний знак; uniform trademarks однакові товарні знаки; unregistered trademark незареєстрований торговий знак; visual trademark візуальний товарний знак; weak trademark неефективний товарний знак; well-known trademark загальновідомий товарний знак; world-renowned trademark визнаний у світі товарний знак; word trademark словесний товарний знак═════════□═════════an infringement upon a trademark порушення права товарного знака; registration of a trademark реєстрація товарного знака; trademarks act закон про товарні знаки • акт про товарні знаки; trademark agreement угода про товарні знаки; trademark application заява на реєстрацію товарного знака; trademark certificate свідоцтво на товарний знак; trademark design ескіз товарного знака • зразок товарного знака • проект товарного знака; trademark law закон про товарний знак; trademark protection захист товарного знака; trademark registration реєстрація товарного знака; to hold a trademark бути власником товарного знака; to identify by trademark встановлювати/встановити за товарним знаком; to own a trademark бути власником товарного знакаtrademark ‡ A. assets¹ (383)пор. copyrightпор. patentпор. brand* * *торговельна марка; торговельний знак; фабрична марка -
5 Corporate Healers, Inc.
Trademark term: CHIУниверсальный русско-английский словарь > Corporate Healers, Inc.
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6 Corporate Travel Department
Trademark term: CTDУниверсальный русско-английский словарь > Corporate Travel Department
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7 trademark
сущ.тж. trade mark сокр. TMпат., марк. товарный [торговый, фирменный\] знак, торговая марка (прошедшее государственную регистрацию обозначение, позволяющие отличать товары или услуги одних юридических или физических лиц от товаров или услуг других юридических или физических лиц)Syn:See:CHILD [content\]: arbitrary trademark, combination trademark, deceptive trademark, defensive trademark, descriptive trademark, design trademark, device trademark, fanciful trademark, figurative trademark, immoral trademark, mixed trademark, offending trademark, pictorial trademark, registered trademark, signature trademark, slogan trademark, sound trademark, suggestive trademark, symbolic trademark, three-dimensional trademark, word trademark CHILD [law\]: confusingly similar trademark, deceptive trademark, international trademark, national trademark, offending trademark, recognized trademark, registered trademark, trademark advertising, trademark applicant, trademark registration, trademark owner, owner of trademark, International Trademark Association, brand, service mark, business name, intangible assets, intellectual property, industrial property, counterfeiting* * *торговая марка; торговый знак; фабричная марка. . Словарь экономических терминов .* * *товарный знак, зарегистрированный в законном порядке и дающий владельцу исключительное право на его использование-----четкий символ, который, в глазах потребителя, служит знаком отличия определенных товаров, производимых или продаваемых фирмой, от других товаров-----оригинально оформленный специальный отличительный знак торгового предприятия, торговой фирмы, который они вправе размещать на продаваемых товарах, изготовленных по заказу данной фирмы -
8 corporate identity
1) марк., упр. фирменный стиль (набор визуальных, словесных и т. п. констант, обеспечивающий стилистическое единство товаров, услуг и всей исходящей от фирмы информации; иногда применяется по отношению к проектам)Company A is introducing a corporate identity designed by Artist B. — Компания А переходит на фирменный стиль, разработанный дизайнером Б.
The most important part of the corporate identity, after the name of the organisation itself, is the logo. — Наиболее важная часть фирменного стиля — это само название организации, ее логотип.
Syn:2) марк., упр. = trademark3) марк., упр. образ [стиль, имидж\] компанииа) (ценности и принципы поведения компании, декларируемые в рекламных материалах)The biggest, the Fortune 500 corporations, often take the question of corporate identity very seriously and, although the wages they offer are not necessarily any better than those of other companies, their facilities and non-wage benefits do tend to be superior. — Крупнейшие корпорации из списка Fortune 500 часто уделяют образу компании огромное значение и поэтому, хотя их заработные платы не всегда выше, чем в других компаниях, общие условия труда и дополнительные компенсации обычно находятся на крайне высоком уровне.
Syn:corporate look, corporate imageSee:* * * -
9 Arthur Andersen Corporate Tax Solutions
Trademark term: AACTSУниверсальный русско-английский словарь > Arthur Andersen Corporate Tax Solutions
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10 Law And Corporate Affairs
Trademark term: LCAУниверсальный русско-английский словарь > Law And Corporate Affairs
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11 Unique Corporate Gifts
Trademark term: UCGУниверсальный русско-английский словарь > Unique Corporate Gifts
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12 Valley Forge Corporate Center
Trademark term: VFCCУниверсальный русско-английский словарь > Valley Forge Corporate Center
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13 Wilson Henry Corporate Finance
Trademark term: WHCFУниверсальный русско-английский словарь > Wilson Henry Corporate Finance
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14 фирменный товарный знак
Русско-английский словарь по патентам и товарным знакам > фирменный товарный знак
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15 фирменный товарный знак
Advertising: corporate trademarkУниверсальный русско-английский словарь > фирменный товарный знак
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16 Firmen
Firmen, angeschlossene
member firms;
• Firmen fusionieren (miteinander verschmelzen, zusammenschließen) to consolidate firms (business companies);
• Firmenabsatz company sales, sales effort of a company;
• Firmenabschreibung corporate depreciation (US);
• Firmenakten company files;
• Firmenaktien company stock;
• Firmenaktiven assets;
• Firmenänderung change of trade name (style);
• Firmenangabe business (trade) name;
• Firmenangehöriger servant of a company, company official (employee, man);
• Firmenangelegenheit corporate business (US);
• Firmenangestellter company’s servant (official), employee, company man (servant);
• unmittelbar mit den leitenden Firmenangestellten verhandeln to deal directly with the senior corporate officers;
• Firmenanschluss (telecom.) subscriber firm;
• Firmenanschrift company (business) address;
• Firmenanteil share in a business, business (partnership) interest;
• Firmenanwalt company lawyer;
• Firmenanwerber company recruiter;
• Firmenarchiv company archives, records of a corporation (US);
• Firmenaufdruck (Brief) letterhead;
• Firmenauflösung dissolution of partnership;
• Firmenaufwand corporate expenditure (US);
• Firmenaufwendungen corporate spending (US);
• Firmenausschuss business committee;
• Firmenaustritt withdrawal of a partner;
• Firmenausweis company-identification card;
• Firmenbankrott bankruptcy of a firm, company (firm’s) bankruptcy;
• Hilfsmaßnahmen für einen Firmenbankrott einleiten to rescue a bankrupt company;
• Firmenbesitzer proprietor of a firm;
• Firmenbesprechung company meeting;
• Firmenbesteuerung company taxation;
• Firmenbeteiligung firm’s participation;
• Firmenbevollmächtigter company’s nominee;
• Firmenbewertung business evaluation, corporate analysis (US);
• Firmenbezeichnung firm (business, trade) name, style;
• Firmenbilanz partnership (company) balance sheet, company statement;
• Firmenbriefbogen company stationery;
• Firmenbriefkopf business letterhead;
• Firmenbuchführung partnership (company) accounts, enterprise accounting;
• Firmenbuchhaltung company bookkeeping;
• Firmenbudget business budget;
• Firmenchef principal of a firm, company president;
• Firmendarlehn partnership (company) loan;
• Firmendepot commercial deposit;
• Firmendisziplin discipline in a company;
• Firmeneigenschaft status of a firm;
• Firmeneigentum company (corporate, US) ownership, company assets, corporate assets (property) (US);
• Firmeneigentümer company owner;
• Firmeneindruck corner card;
• alle Firmeneinnahmen auf ein Konto einzahlen to pay in all one’s trading credits in an account;
• Firmeneintragung registration of a company;
• Firmenelite corporate elite (US);
• Firmenentwicklung corporate development (US);
• Firmenerfolg company’s success;
• Firmenerfordernisse corporate requirements (US);
• Firmenerwerb company buying;
• Firmenerzeugnis manufacturer’s product;
• Firmenfahrzeug company car;
• Firmenfinanzen company (corporation, corporate, US) finances;
• Firmenflugzeug business aircraft (airplane), company plane, corporate aircraft (US);
• Firmenforderung (Bilanz) debt owed to us;
• Firmengarantie company’s guarantee, guarantee in a firm’s name;
• Firmengebäude business premises;
• unbefugter Firmengebrauch improper use of a firm’s name;
• Firmengelände company property (premises);
• Firmengeschäfte im erforderlichen Ausmaß einstweilig weiterführen to carry on the company’s business so far as is necessary;
• Firmengeschichte company (case) history;
• Firmengewinn company’s surplus, corporate profit (US);
• Firmengläubiger creditor of a firm (partnership), company (partnership) creditor;
• Firmengröße company size;
• Firmengründer founder (promoter) of a business, company’s founder;
• professioneller Firmengründer company promoter;
• Firmengrundstück partnership land;
• Firmengründung company promotion, organization of a business;
• Firmengruppe group of companies;
• Firmenhaftung partnership (corporate, US) liability, liability of a firm;
• Firmenhauptquartier corporate headquarters (US);
• Firmenimage business (corporate, US) image;
• Firmenindossament indorsement of a firm;
• Firmeninhaber owner (head) of a firm, company head, principal of a firm, senior partner, proprietor of a business;
• Firmeninsolvenzen company insolvencies, insolvencies of a firm;
• Firmeninventar business inventory;
• Firmeninvestitionen corporate investment (US);
• Firmenjahr company’s financial year;
• Firmenkapital firm’s (a company’s) capital;
• Firmenkollaps corporate failure;
• Firmenkonkurs bankruptcy of a partnership, partnership (corporate, US) bankruptcy;
• Firmenkonsortium consortium of companies;
• Firmenkonto partnership (company, corporate, US) account;
• Firmenkosten corporate expenditure (US);
• Firmenkultur corporate culture;
• Firmenkunde company (trading) customer, business client, corporate client (customer) (US);
• Firmenkundschaft corporate customers (US);
• Firmenleitung management of a firm, company (corporate, US) management;
• Firmenlieferant company supplier;
• Firmenliquidation liquidation of a company;
• außergerichtliche Firmenliquidation creditors’ voluntary winding up;
• Firmenliquidität corporate liquidity (US);
• Firmenlöschung taking a company off the books;
• Firmenmakler (Börse) board man (US);
• Firmenmängel corporate sickness (US);
• Firmenmantel shell;
• Firmenmarke trademark;
• Firmenmitglied senior officer (US);
• Firmenmitteilung company release;
• Firmenmittel company (corporate, US) funds, partnership monies. -
17 angeschlossene
Firmen, angeschlossene
member firms;
• Firmen fusionieren (miteinander verschmelzen, zusammenschließen) to consolidate firms (business companies);
• Firmenabsatz company sales, sales effort of a company;
• Firmenabschreibung corporate depreciation (US);
• Firmenakten company files;
• Firmenaktien company stock;
• Firmenaktiven assets;
• Firmenänderung change of trade name (style);
• Firmenangabe business (trade) name;
• Firmenangehöriger servant of a company, company official (employee, man);
• Firmenangelegenheit corporate business (US);
• Firmenangestellter company’s servant (official), employee, company man (servant);
• unmittelbar mit den leitenden Firmenangestellten verhandeln to deal directly with the senior corporate officers;
• Firmenanschluss (telecom.) subscriber firm;
• Firmenanschrift company (business) address;
• Firmenanteil share in a business, business (partnership) interest;
• Firmenanwalt company lawyer;
• Firmenanwerber company recruiter;
• Firmenarchiv company archives, records of a corporation (US);
• Firmenaufdruck (Brief) letterhead;
• Firmenauflösung dissolution of partnership;
• Firmenaufwand corporate expenditure (US);
• Firmenaufwendungen corporate spending (US);
• Firmenausschuss business committee;
• Firmenaustritt withdrawal of a partner;
• Firmenausweis company-identification card;
• Firmenbankrott bankruptcy of a firm, company (firm’s) bankruptcy;
• Hilfsmaßnahmen für einen Firmenbankrott einleiten to rescue a bankrupt company;
• Firmenbesitzer proprietor of a firm;
• Firmenbesprechung company meeting;
• Firmenbesteuerung company taxation;
• Firmenbeteiligung firm’s participation;
• Firmenbevollmächtigter company’s nominee;
• Firmenbewertung business evaluation, corporate analysis (US);
• Firmenbezeichnung firm (business, trade) name, style;
• Firmenbilanz partnership (company) balance sheet, company statement;
• Firmenbriefbogen company stationery;
• Firmenbriefkopf business letterhead;
• Firmenbuchführung partnership (company) accounts, enterprise accounting;
• Firmenbuchhaltung company bookkeeping;
• Firmenbudget business budget;
• Firmenchef principal of a firm, company president;
• Firmendarlehn partnership (company) loan;
• Firmendepot commercial deposit;
• Firmendisziplin discipline in a company;
• Firmeneigenschaft status of a firm;
• Firmeneigentum company (corporate, US) ownership, company assets, corporate assets (property) (US);
• Firmeneigentümer company owner;
• Firmeneindruck corner card;
• alle Firmeneinnahmen auf ein Konto einzahlen to pay in all one’s trading credits in an account;
• Firmeneintragung registration of a company;
• Firmenelite corporate elite (US);
• Firmenentwicklung corporate development (US);
• Firmenerfolg company’s success;
• Firmenerfordernisse corporate requirements (US);
• Firmenerwerb company buying;
• Firmenerzeugnis manufacturer’s product;
• Firmenfahrzeug company car;
• Firmenfinanzen company (corporation, corporate, US) finances;
• Firmenflugzeug business aircraft (airplane), company plane, corporate aircraft (US);
• Firmenforderung (Bilanz) debt owed to us;
• Firmengarantie company’s guarantee, guarantee in a firm’s name;
• Firmengebäude business premises;
• unbefugter Firmengebrauch improper use of a firm’s name;
• Firmengelände company property (premises);
• Firmengeschäfte im erforderlichen Ausmaß einstweilig weiterführen to carry on the company’s business so far as is necessary;
• Firmengeschichte company (case) history;
• Firmengewinn company’s surplus, corporate profit (US);
• Firmengläubiger creditor of a firm (partnership), company (partnership) creditor;
• Firmengröße company size;
• Firmengründer founder (promoter) of a business, company’s founder;
• professioneller Firmengründer company promoter;
• Firmengrundstück partnership land;
• Firmengründung company promotion, organization of a business;
• Firmengruppe group of companies;
• Firmenhaftung partnership (corporate, US) liability, liability of a firm;
• Firmenhauptquartier corporate headquarters (US);
• Firmenimage business (corporate, US) image;
• Firmenindossament indorsement of a firm;
• Firmeninhaber owner (head) of a firm, company head, principal of a firm, senior partner, proprietor of a business;
• Firmeninsolvenzen company insolvencies, insolvencies of a firm;
• Firmeninventar business inventory;
• Firmeninvestitionen corporate investment (US);
• Firmenjahr company’s financial year;
• Firmenkapital firm’s (a company’s) capital;
• Firmenkollaps corporate failure;
• Firmenkonkurs bankruptcy of a partnership, partnership (corporate, US) bankruptcy;
• Firmenkonsortium consortium of companies;
• Firmenkonto partnership (company, corporate, US) account;
• Firmenkosten corporate expenditure (US);
• Firmenkultur corporate culture;
• Firmenkunde company (trading) customer, business client, corporate client (customer) (US);
• Firmenkundschaft corporate customers (US);
• Firmenleitung management of a firm, company (corporate, US) management;
• Firmenlieferant company supplier;
• Firmenliquidation liquidation of a company;
• außergerichtliche Firmenliquidation creditors’ voluntary winding up;
• Firmenliquidität corporate liquidity (US);
• Firmenlöschung taking a company off the books;
• Firmenmakler (Börse) board man (US);
• Firmenmängel corporate sickness (US);
• Firmenmantel shell;
• Firmenmarke trademark;
• Firmenmitglied senior officer (US);
• Firmenmitteilung company release;
• Firmenmittel company (corporate, US) funds, partnership monies. -
18 marchio
m (pl -chi) finance brandmarchio depositato registered trademark* * *marchio s.m.1 stamp, mark; (a fuoco) brand: marchio di proprietà, (sull'orecchio di animali) earmark2 (fig.) mark, stain: marchio d'infamia, mark of infamy; non potrà togliersi questo marchio di dosso, he will never live down such a disgrace3 (comm.) mark; (di metalli preziosi) hallmark; (di automobili) marque: marchio di fabbrica, trademark (o brand name); marchio di fabbrica depositato, registered trademark; marchio di conformità alle norme ufficiali, kite-mark; marchio commerciale, merchandise mark; marchio di un'azienda, logo (o logogram o amer. corporate symbol); marchio di qualità, seal of quality (o quality trademark); marchio d'origine, certification mark; marchio distintivo, tally; marchio d'editore, (in un libro) colophon; contraffazione del marchio, forgery of trademark; tutti i prodotti recano il nostro marchio di fabbrica, all products bear our trademark.* * *1) (su animali) brand; (all'orecchio) earmark2) (su merce) mark3) (su oro, argento) hallmark4) fig. (segno negativo) brand, label•marchio depositato — proprietary brand o name, registered trademark
marchio di fabbrica — trademark, maker's label
* * *marchiopl. - chi /'markjo, ki/sostantivo m.1 (su animali) brand; (all'orecchio) earmark2 (su merce) mark3 (su oro, argento) hallmark4 fig. (segno negativo) brand, labelmarchio depositato proprietary brand o name, registered trademark; marchio di fabbrica trademark, maker's label; marchio di qualità seal of quality. -
19 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
20 brand
1. сущ.1) марк. торговая марка, товарный знак (определенное название, знак (символ) или дизайн продукта, которые отличают его от конкурента и помогают потребителю находить этот продукт в магазинах)Syn:brand name 2), brand mark 2)See:barnacle brand, blanket brand, competing brand, controlled brand, corporate brand, dealer brand, dealer's brand, distributor brand, distributor's brand, distributor's house brand, domestic brand, elite brand, established brand, familiar brand, family brand, flagship brand, flanker brand, generic brand, gift brand, global brand, good ordinary brand, high-status brand, house brand, household brand, individual brand, internal brand, international brand, local brand, major brand, manufacturer's brand, mature brand, megabrand, middleman brand, name brand, national brand, own brand, own-label brand, packer's brand, private brand, product brand, regional brand, regular brand, store brand, top brand, top-of-mind brand, top-selling brand, trend brand, unadvertised brand, wholesaler brand, brand acceptance, brand advantage, brand advertising, brand allegiance, brand association, brand assortment, brand attitude, brand attributes а), brand awareness, brand beliefs, brand cannibalization, brand category, brand choice, brand communications, brand comparison, brand competition, brand competitor, brand consciousness, brand conviction, brand development, brand differentiation, brand domination, brand equity, brand essence, brand establishment, brand exposure, brand extension, brand familiarity, brand family, brand franchise, brand harvesting, brand identification, brand identity, brand image, brand insistence, brand instability, brand label, brand leader, brand leverage, brand leveraging, brand licensing, brand life cycle, brand logo, brand logo type, brand loyalty, brand map, brand mark1&2, brand monopoly, brand name 1. а), brand perception, brand personality, brand position, brand positioning, brand power, brand preference, brand profile, brand proliferation, brand protection, brand rating, brand recall, brand recognition, brand reinforcement, brand repositioning, brand revitalisation, brand revival, brand rivalry, brand selection, brand sensitivity, brand share, brand soul, brand sponsor, brand strategy, brand switcher, brand switching, brand tag, brand transference, brand value, brand X, battle of the brands, brand of goods, brand of merchandise, brand potential index, family of brands, Brand Names Education Foundation, Brand Names Foundation, Brand Protection Group, trademark, mark 1), 2)2) марк. бренд (хорошо известная торговая марка или знаменитый производитель, которые значительно способствуют реализации продуктов; может употребляться в переносном смысле по отношению к людям, идеям и т. п.)See:elite brand, flanker brand, gift brand, regular brand, top-selling brand, brand attributes б), brand management, brand manager, brand marketing, brand plan, brand policy, brand producer, brand products, brand promoter, brand team3) общ. клеймоSee:, brand mark 3)2. гл.1) общ. ставить клеймо [марку\]2) с.-х. клеймить; таврить ( животное)3) торг. маркировать ( товар)See:
* * *
"брэнд", марка, тип, сорт: название или символ товара или услуги, которые отличают их от товаров и услуг конкурентов; см. trademark.* * *наименование, символ, знак, дизайн или их комбинации как средство идентификации товара-----1. сорт, качество2. торговая марка
- 1
- 2
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